About Our Session: 

In today’s fast-paced business environment, leaders are faced with choices that shape culture, performance, and long-term success. In this seminar, Amy Courter introduces a practical formula for ethical decision-making called GGOTO — the Greater Good of the Organization:

GGOTO = (Vision + Mission + Values) × (Genuine Care and Concern for People)

Through this lens, Amy will explore how organizations can align strategy with humanity, ensuring that decisions serve both the business and the people who drive it.

Key themes include:

·        Clear is Kind: Learn how an Accountability Chart (different from a traditional Org Chart) fosters clarity, responsibility, and professional growth.

·        Inspect What We Expect: Discover how Scorecards become a tool of empowerment—an agreement that allows employees to take ownership of their success.

·        Solve, Don’t Blame: Scorecard review is not a blame and shame show, it’s all about identifying and solving issues as a team.

Join us for this engaging session with Amy Courter to gain actionable tools that help leaders and teams make better decisions, inspire trust, and drive meaningful results.

About Our Speaker: 

Amy S. Courter has a rich and diverse background that includes Board Director and C-Suite roles in public, private, for-profit, and not-for-profit national and international organizations ranging from billion-dollar organizations to startups, where she’s an owner and co-owner of multiple. She’s served as CEO, COO, CFO, CIO, and SVP-Sales/Marketing, providing her the honor of serving, seeing, and learning from each of those vantage points.

Most notably, Courter served in management ranks through executive positions for 20 years at Valassis, a billion-dollar public marketing services corporation. Courter set strategy and coordinated the IT systems, processes, and Business Recovery for Valassis world-wide where she led her team to a 10-year record of over 95% of all projects being completed on time and on budget. In addition, she developed company-wide programs to enhance the corporate working environment and employee retention, assisting Valassis to be recognized in Fortune Magazine’s “100 Best Companies to Work For” lists year-on-year and into the “100 Best” Hall of Fame. Courter was named a “Top 100 Premier IT Leader” by ComputerWorld Magazine. Courter was named to Crain’s Detroit Business List of “40 Under 40” (yes, a very long time ago…).

Currently, Amy is Principal with Azimuth Centers of Excellence as a Certified Entrepreneurial Operating System Implementer (EOSI), helping boards, leaders, and owners get more from their businesses with shared vision and increased traction, while building a more cohesive, healthy, and functioning team that delivers results. She’s currently honored to serve over 100 executives on their journey to be their best.

From 2007-2011, Major General Amy S. Courter served as the National Commander and CEO of the Civil Air Patrol, a federally chartered nonprofit corporation and the civilian auxiliary of the U.S. Air Force headquartered at Maxwell Air Force Base, AL, where she led CAP’s 61,000-plus volunteers in fulfillment of the organization’s three congressionally chartered missions: Emergency Services, Cadet Programs, and Aerospace Education, as well as CAP’s increasing role in America’s homeland security. Courter is a graduate of the United States Air Force Extension Course Institute and Civil Air Patrol Executive Program, as well as the USAF National Security Forum.

Courter is a graduate of Kalamazoo College and earned her MBA from Western Governor’s University with excellence in ethics and management communication.